DERTour travel agency | BRASOV

We were dealing with a travel operator that has a unique identity for each one of its agencies. The provocation became how to find a defining gesture that will set the project on hand apart from the previous ones while keeping the same overall sense. 

The feeling of relaxation is always something that should be conjured. It is one of the brand's defining trades. We thought long and hard about what makes every one of us feel calm and safe, and the answer we came up with was childhood. We took it a notch further, and we based the design of this agency on bubble gum. Yes, yes! Thous sweet round candy we all enjoyed when we were kids. Pastel colors with punctual contrasting elements came as a natural gesture once we went into the candy realm. 

We used subtle gestures to trick the senses. A neutral soft peachy white box is set as a background for the jungle dream. Rounded-up shapes have clearly defined limits, making cutouts of secluded, exotic beaches. Even though they are often two dimensional, they stand out.  Mirrors enhance the space, blurring the line between physical limits and imagination. Thus, this tiny 25 square meters space becomes a sweet dream of summer adventures.